Master of Arts in International Public Relations
About the M.A. in International Public Relations
All master’s students, regardless of concentration and in addition to common core course requirements, choose one of the two areas to specialize. Each concentration provides training in a specialized area of public relations. Core courses strengthen the fundamental background in event management, law and ethics, and research strategies and social measurements.
The New Media Marketing concentration enables students to use the social and mobile media that have become sharply focused on the direct consumer in public relations means and strategies. The courses cover image management, web strategies, strategic media planning, and writing for the web and new media.
The Health Communications concentration allows students to employ communication strategies in a burgeoning field of public health. Courses on global health, health education, and program planning and Evaluation provide this specialized background.
Supervised Internships in the student’s field of specialization are required and may utilize opportunities in Greater Philadelphia area. Completed Master’s thesis culminates the degree program.
Public Relations specialists are some of the most essential components of the business and entrepreneurial world. They enhance the value of the organization and safeguard its business interests while simultaneously promoting the public good. Poised to serve in one of the most dynamic areas of work today, public relations specialists must understand the scope of the media, as well as its technologies and reach. They use varied and appropriate techniques to achieve results for their organizations. The strength of this degree program is the specialized training in the media. Arcadia’s graduates are prepared to meet the challenges of this dynamic field in leadership positions. The degree program increases professional level competence in the following areas:
- Media planning and strategies
- A broader global and culturally sensitive perspective
- Use of social and direct-to-consumer media
- Use of emerging, user-savvy technologies
- Strategic brand development and management
- Knowledge of law and ethics in the field
- Development and implementation of media strategies in health fields
About Arcadia’s Media and Communication Department
Recognized for its innovative curriculum that prepares students for creative and entrepreneurial careers in the media, the Media and Communication Department emphasizes integration between practice and theory while also providing a strong environment and opportunities for global learning. Its curriculum takes a forward-looking approach to new media and prepares students to adapt to a fast-changing and challenging work environment.
Students have taken on successful and formidable positions in the industry through their training in these programs. With a productive faculty with international backgrounds and well-recognized expertise in their fields, the Media and Communication Department provides sound support in the classroom and career planning. The Department also fosters collaboration with other departments on campus, including the Department of Medical Science and the School of Global Business.