The Path to Arcadia University
THE PROCESS FOR SELECTING A NEW NAME
The process involved a broad cross-section of the University Community. Alumni, trustees, faculty, staff and students were brought together to serve on the Name Finding Task Force. After months of work, their final recommendations were forwarded to the President and Board of Trustees.
The process was guided by a specific set of requirements. We wanted a truly distinctive name that would not be confused with other schools or organizations. We wanted it to be intriguing, appealing, short and easy to say, read, and spell. Further, we asked that the Task Force develop a list of names that did not suggest academic, geographic or religious limitations. We also hoped it would be a name near the beginning of the alphabet and would be readily available to register on the Internet and with the Federal Patent and Trademark Office. Lastly, we had to assure it would be a name free from any negative or offensive connotation. It became apparent early on that meeting these criteria would not be an easy task.
The process was to identify a name to capture the true character of the school. Arcadia was a picturesque region of Ancient Greece known for its peacefulness and simplicity. It was a place where poets and philosophers felt nurtured and free to pursue independent thought and artistic inquiry. As a name, Arcadia has a strong and positive connection to academic pursuits, reflecting the university's commitment to vigorous intellectual exploration, and a free exchange of knowledge and experience. It is also a name that underscores our mission as a leader in global education. Because of our focus on making a global perspective an inherent part of the academic experience here and our belief in study abroad as a critical part of every person's educational experience, the name is a perfect fit for our university.
The name has been well received by prospective students and their parents. During rigorous focus group research, conducted in major cities across the country to test several names, respondents selected Arcadia because of its historical significance. More importantly, they liked what Arcadia suggests about our school as a place that is intellectually stimulating and attentive to personal needs.
The process served us well. We celebrated our new name at an academic ceremony on July 16, 2001.