Business Administration Emphases
Students pursuing the Bachelor of Arts or Bachelor of Science in Business Administration who want to gain greater depth in a particular business area can complete an emphasis in the following:
Economics (Glenside)
The emphasis in Economics provides training in the application of microeconomics and macroeconomics to problems of business decision making and the effect of governmental policies on the business environment. The emphasis prepares students to pursue business careers that are related to the fields of applied economics, economic development, regulation and policy analysis. Students intending to pursue graduate programs in law, business, public administration or economics will find that this emphasis serves as an excellent foundation.
Marketing (Glenside)
This emphasis provides background appropriate for positions in the marketing departments of corporations and more specialized marketing firms such as advertising agencies and market research organizations.
International Economics (Abroad)
This emphasis provides an international perspective on how trade agreements, regulations and labor forces influence the economic conditions of a country. Students completing this emphasis may pursue careers in multinational corporations and government.
International Finance (Abroad)
This emphasis provides an international background in finance for students interested in working in economic and financial institutions or finance departments of corporations. By taking some additional Accounting classes, students will be prepared to sit for the CFM examination. Students pursuing this emphasis are required to complete Calculus I and Statistics prior to studying abroad. Ideally, they will have completed Calculus II and Intermediate Statistics as well.
International Human Resources (Abroad)
This emphasis provides an international background appropriate for today’s personnel and human resources professional. It prepares students for positions in personnel and human resources departments or to sit for the certification examination administered by the Society for Human Resources Management.
International Management (Abroad)
This emphasis provides an international background for aspiring managers. It prepares students for positions as managerial trainees and provides a broad overview of the manager’s role in an organization.
International Marketing (Abroad)
This emphasis provides an international background for students preparing for a position in the field of marketing. Studying how economies around the world satisfy customer wants and needs will offer students a global perspective about marketing.
