Communication Courses (CM)

CM 101 Introduction to Media Studies (4 credits) This course is a comprehensive and critical introduction to processes, industries and institutions of mass media in this country and on a global scale. Beginning with brief historical backgrounds of media such as print, radio, film, television, Internet and the new media, the course spans through major issues in the study of media in contemporary culture. It is a focused course for career preparation as well as for thinking about critical issues in the media. Strong interaction and encounters with major media forms are required. Emphasis is on writing, conceptualization and analysis and basic techniques of research and presentation. Collaborative group projects also are included. Emphasis is on global dimensions of media through our global focus program.

CM 110 Speech Communication (4 credits) In this foundational course in fundamentals of speech, persuasion, articulation and techniques of delivering an effective speech presentation, students develop skills and understanding of what makes a good public speaker, along with practical exercises for various speech situations. The development of speaker’s strategies, research, writing skills and oral skills in speaking and presentation are emphasized. Practical exercises focus on four modes of speech communication (interpersonal, interview, informative, and persuasive speaking). Students acquire greater ease and confidence in public speaking and presentation. The course includes theory as well as practice of successful speech communication.

CM 120 Applied Communication (2 credits) This course is applications of video and/or audio technology in an interdisciplinary context. It is recommended for non-Communication majors. Recently the course has been offered as a practicum/training course for newspaper, radio and campus television. It also has been offered as an animation course. Prerequisites: Advanced freshman (second semester) status and permission of the instructor.

CM 150 Introduction to Film (4 credits) This course provides a broad introduction to the art of watching, analyzing and writing about cinema. With a focus on developing analytical skills required for engagement with the medium, the course covers various styles of film, from the United States and around the world. Through a sustained exposure to the diversity and complexity of the art form, students develop their own critical approaches to film viewing and analysis. Readings in film studies and forms of writing in film are included. Emphasis is on writing exercises, group symposia and classroom participation. Film screening sessions are required either in class or outside the classroom.

CM 213 Writing and Communication (4 credits) This is an intermediate-level writing course emphasizing skills necessary for coursework and careers in communication, bridging the gap between freshmen composition and professional writing. It covers rhetoric, audience and voice; mastering the print code; organization and message; techniques of persuasion and argumentation; writing cultural reviews; and library research in communication. It features collaborative learning and peer-group editing.

CM 215 Public Speaking for Business (3 credits) This course is intensive training in speech delivery and oral presentation techniques, with skills in rhetoric or presentation as well as persuasion in group, community and corporate settings. It offers workshops in various techniques of elocution. Exercises include writing presentations, using visual aids, techniques of persuasion and personal presentation. Prerequisite: CM 110; or permission of the instructor.

CM 235 Organizational Communication (4 credits) This course is a survey of the communication practices and cultures in a variety of organizational settings. It is a study of constitution of processes of cultures in group and institutional dynamics of organizations, with special emphasis on diversity in workplace democracy, corporate contexts, structural and linguistics practices. Case studies are of organizational cultures, use of observation, interpretation and analysis in reading and working with organizations. The course is a balanced consideration of various methodologies in the study of cultures to study organizations. Individual and group work is emphasized. Prerequisite: CM 101.

CM 250 Visual Cultures (4 credits) This introductory study of contemporary visual cultures examines our assumptions about visual imagery, modes of visual thinking and reflecting and analysis of images in social and cultural contexts. Emphasis is on methodical reading of critical texts and exercises in analyzing images as well perspectives on visual cultures, with strong consideration of social history of mechanical inventions (camera, cinematograph, television, computer, virtual machines). Explorations are of alternative forms of visual imagery and their cultural significance. Prerequisites: CM 101 and sophomore standing.

CM 268 Visual Media and the Web (4 credits) This course is an exploration of methods of Web design using HTML, XHTML, JavaScript and multi-media software tools such as Photoshop, Image ready, Dreamweaver and FrontPage. The course is designed to give the student a solid foundation in HTML scripting, JavaScript code, FTP file transfers, image preparation for the Web. Students develop skills to communicate and design effectively their messages in a local and global context. Students create and maintain their own websites, as well as develop Web pages and sites for community organizations and school functions. Prerequisites: CM 101 or permission of the instructor.

CM 270 Practicum in Communication (2-4 credits) In this course on experiential projects in communication, students may make arrangements for work experience in the communication field, with a minimum of six hours per week. Supervision is by an adviser and workplace supervisor. Evaluation includes proficiency tests in practical areas and a report on the utilization of communication skills/technology. It does not replace internship requirements. May be taken twice with the permission of the adviser. Prerequisite: CM 101; or permission of the instructor.

CM 275 Video Production I (4 credits) This introductory course is for students to learn about all phases of video production. Students acquire skills in conceptualizing ideas, planning for production, preparing storyboards and shooting scripts, camera operation, lighting and editing. Emphasis is on independent thinking, rigorous planning, purposeful and reflective ideas and collaborative group work. It prepares students who have little or no background in video production for further training and practice in the art form, with greater complexity in using technologies as well as themes and styles. It requires practice in studio and field recording as well as editing and group work.

CM 317 Public Relations (4 credits) This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communication. It includes guest lectures, frequent short writing assignments and an individual project.Prerequisite: Junior standing.

CM 319 Writing for Television (4 credits; Fall, Spring) Practice and principles of writing for television. General and specific principles of writing for different formats with consideration of audiences, scope of the medium and creative freedom in the production process. Course will compare and analyze different TV genre and their formats, as well as produced television scripts and their final products on the small screen. The course is designed to be an all encompassing simulation of what a typical television writer will encounter when he/she is hired on a real working, weekly television show. Prerequisite: Permission of the instructor.

CM 325 Media Studies (4 credits) A specialized course in reading and analyzing critical perspectives on mass media from a cultural studies perspective, this course introduces students to canonical works in critical theory, cultural studies and other contemporary models of analysis. It includes perspectives of simulation and simulacra, public sphere, gender roles, politics of identity, cultural perspectives on everyday life, creative industries and multiple aspects of globalization. It includes research, position papers, analytical papers and presentations. Prerequisite: CM 250; or permission of the instructor.

CM 340 Special Studies in Communication (4 credits) This is advanced course on special topics such as media criticism, issues in cultural studies, theories of communication and interdisciplinary perspectives in communication, with in-depth study of specific issues. Topics vary according to the interests of students and faculty. Recent topics include: “The Body in Film, TV and Culture,” “Culture and Communication,” “Postmodernism: the Visual Arts,” “Internet Culture,” and “Women’s Cinema.”

CM 350 Video Production II (4 credits; Fall) This course covers all phases of video production (pre-planning, scriptwriting, preparing storyboards, shooting, editing, sound mixing and master-tape preparation). Each student produces a (two-track sound) documentary/video essay on a social topic. Students work on a collaborative basis, creating responsible crews among themselves. The course emphasizes the ethics, principles and practice of independent video production. All-round training is in production techniques, organizational ability to work in groups, and qualities of independent thinking embedded in awareness of the social and historical potential of the medium. Lab time required.

CM 352 Film and TV After 9/11 (4 credits) This course is a thorough study of how the events of Sept. 11, 2001, influenced the aesthetics, the politics and narrative structure of film and television. phenomenon. Films include: 11’09”01-September 11 (2002), Paradise Now (2005), The Great New Wonderful (2005), World Trade Center (2006), Flight 93 (2006), and Kandahar (2001). Also included are TV shows 24 (six seasons) and Sleeper Cell (two seasons). Also included are the so-called classics of terrorism and film: The Battle of Algiers (1966), The Lost Honor of Katharina Blum (1975) and Born in Flames (1983). Close viewing, critical reviews of films, readings on terrorism and film/media and class participation are required. Prerequisites: CM101 and recommend CM150.

CM 354 Popular Film (4 credits) This course reviews critically popular films of recent times from the perspective of major issues in contemporary culture, with a broad survey of key themes such as the dominance of remakes, diversity and multiculturalism, violence, technological visions and revisions of history in widely accepted films. It requires close viewing of films, class participation, writing critical reviews and analytical papers on key themes, films and filmmakers of the past decade and a half. Readings in cultural and media studies also required. Prerequisites: CM101 and recommend CM150.

CM 356 World of Work in Popular Film (4 credits) In this course, students develop critical insights into the complexities of the film industry by examining popular Hollywood films from the 1930s through the new millennium that are set in the business world. Students analyze films such as Citizen Kane, 9 to 5, Wall Street, and Disclosure by considering the social, cultural, political, and economic conditions in which they were produced. The course examines the social significance of these films, including such factors as the presentation of myths such as the American Dream, narratives of capitalism and social mobility, and images of race, class, and gender.Prerequisites: CM 150, junior standing, or the permission of the instructor.

CM 357 Media Movies (4 credits) The course examines how certain films have become MediaMovies, a unique but powerful formation that is critical of the media culture, its values and fundamental assumptions. This selfcritique of media in the films, a healthy preoccupation of quite a few films, embodies philosophical crises of our times, reflecting thoughtfully on the nature of our lives, the structure of our values and the spirit of our culture. Films include S1mOne, Talk Radio (1988), Network (1976), Mad City (1997), Wag the Dog (1997) and The Truman Show (1998). Prerequisites: CM 150, junior standing, or permission of the instructor

CM 358 International Film (4 credits) This course provides an introduction to the versatility of world cinema. Film remains the richest medium around the world, as each culture and each country develops for itself a unique mode of expression in cinema. Several directors have brought to film an ingenuity that is distinctly cinematic and on par with the greatest achievements of other art forms. Even in the wake of the worst effects of globalization and the dominance of Hollywood form, its industry, its marketing and financial power, cinema around the world claims the distinction of new heights of brilliance, vast depths of its talents and a historic as well as cultural character that is unlike any other form. Prerequisites: CM101 and recommend CM150.

CM 359 Short Film (4 credits) Short film is an undefined but highly ubiquitous category in world cinema. It is often measured for its length but also for its brevity as well as for its expansive and flexible reach. This course is a thorough examination of this art form as old cinema itself, and as expansive as cinema around the globe. This broad survey includes some classic works, the Academy Award winning films, achievements of European cinema, various new formats within short film (anthology film, DVD compilations, etc.), and the forceful reemergence of this art form on the Internet. The course includes extensive viewing, comprehensive journal entries, research and writing on films. Prerequisites: CM101 and recommend CM150.

CM 362 Creative Video (4 credits) This advanced course in various phases of video production utilizes students’ understanding of the relationships between concepts/theories of culture and identity to independent production. Students develop their own projects in narrative, dramatic, experimental, and documentary or other formats of video production. The course develops particular emphasis on understanding of space, time, and construction of narrative elements and centrality of form to this visual medium. Students work in individual and group projects. It is a challenging course for students to explore relationships between personal and the political and formal and conceptual worlds in race, gender and sexuality. Prerequisites: CM 350 Video Production II and permission of the instructor.

CM 408 Screenwriting (4 credits; Fall, Spring) A sustained and complete project on writing a feature film screenplay. The emphasis will be on writing visually, as well as introducing tools of critical analysis through critique of student’s original screenplays. Students will learn every aspect of the screenwriting process from story and structure, to outline, to screenplay, to rewriting, to protecting and selling a finished script. The course is designed to be an all encompassing simulation of what a typical screenwriter will encounter when his/her idea is sold to a Hollywood studio, and developed into a completed screenplay ready for production. Prerequisite: Permission of the instructor CM 411 Crisis Communication (4 credits; Spring) Introduce students to crisis communication theory. Learn to apply theory by analyzing and critiquing famous crisis communication case studies. Theoretical lessons will be reinforced through the addition of practical elements like basic media training, mock press conference, environmental scanning and issue management for a real organization. Students will further synthesize their learning by developing a crisis communication plan that will apply the strategies and tactics covered during the semester. Prerequisite: CM317: Public Relations

CM 460 Senior Seminar I (4 credits, Fall) This course is an overview of the methods and principles of systematic inquiry in the field of communication. It develops a discrete model of the disciplines as a humanistic field by examining communication as a human science (consisting of hermeneutics, phenomenology, structuralism, ethnography, rhetoric and dramaturgy). It shows how communication employs such social science research methods as content analysis, survey research, field research and experimental research to establish critical contextualization. Besides introductory readings, it includes critiques of published studies. The course prepares the way for the required Capstone course, CM 490. Prerequisite: CM 325.

CM 471 Internship in Communication (4 credits, Fall) This internship in a supervised professional setting for a minimum of eight hours per week includes seminar meetings with other interns to discuss the work experience as it relates to theories of communication. It requires a written project based on the internship. Students in the evening program must consult with the adviser regarding course load during internship and other internship requirements. Prerequisites: CM460, senior standing in Communication, a 3.0 cumulative GPA and approval of the faculty in the Communication program. Students also must carry at least eight additional credits at Arcadia University while enrolled in the internship unless regularly attending on a part-time basis.

CM 489 Independent Study in Communication (4 credits) This course is in-depth research on an individually defined scholarly project. It should address specific interests of students in analytical, critical, academic study of a topic. A final paper of high quality is required. It may be taken for substantive production exercise in video with emphasis in analytical presentation. It is designed to enlarge a student’s learning experience. Only one Independent Study is allowed during study at Arcadia. Some of the topics covered in the past: “Organizations as Cultural Systems,” “Semiotics of Photography” and a documentary on the Immigrant Experience of the Vietnamese. Prerequisites: CM 325, 3.0 cumulative GPA and permission of the instructor and faculty in the Communication program.

CM 490 Senior Seminar II (4 credits, Spring) This advanced course in communication studies is designed to serve as the culminating academic challenge to Communication majors. It includes readings in communication studies; requires integration of the internship experience and of the cumulative course work in undergraduate studies; and demands presentation of the portfolio and a final research project in the student’s area of interest. Readings emphasize a survey of contemporary analytical, critical and theoretical issues in the area of communication studies in particular, and the liberal arts and the humanities in general. The final project is to be presented to the University community during the Senior Thesis Week. Prerequisite: CM 325.

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