Steve Finestone

Adjunct Professor of Marketing

Steve Finestone received an M.B.A. in marketing and finance from Cornell University and teaches courses on marketing research, advertising and sales promotion at Arcadia University.

He has worked for Wyeth Labs, a Fortune 500 company, and for the past 15 years has run his own research and consulting firm. Finestone specializes in pharmaceutical market research, focusing on new product commercialization and promotion analytics. His commercial and research interests include portfolio planning and management, product positioning and messaging, and promotional mix optimization.

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