Arcadia University’s School of Global Business Holds Faculty and Student Research Symposium, April 11

Glenside, PA—March 30, 2012—Arcadia University's School of Global Business presents its first Research Symposium on April 11, from 4 to 5:15 p.m. in Brubaker Hall, Room 201. The event features two presenters: Dr. Raghu Kurthakoti, Assistant Professor of Marketing at Arcadia University, and Siwei Gao, a Ph.D. candidate at Temple University Fox School of Business.

“The symposiums aim to enhance and support faculty research, encourage faculty-student research collaboration, allow students to advance their presentation and communication skills, and provide opportunities for scholars in the community to share their research at Arcadia,” says Dr. Zaneta ChapmanAssistant Professor of Business Administration and coordinator of the symposiums.

Kurthakoti, whose research interests include product placement effectiveness, consumer behavior, and empirical modeling, will discuss “Event Study to Assess Brand Placement Effectiveness in Movies.” Kurthakoti holds a Ph.D in Business Administration with a concentration in Marketing from Southern Illinois University Carbondale, a Master’s degree in Agribusiness from the Indian Institute of Management, and a B.A. in Agricultural Science from the University of Agricultural Sciences. He has more than four years of professional experience as a banker, management consultant, and marketing researcher.

Gao will present “A Risk-Based Risk-Finance Paradigm.” Gao is a program candidate for a Ph.D. in Business Administration with a concentration in Risk Management and Insurance at Temple University. She holds an M.S. in Management Science from China University of Geosciences and a B.S in Economics from Shanghai University of Finance and Economics. Gao’s fields of interest include risk modeling, actuarial mathematics, corporate risk management, incentive contracts, systems engineering and foreign exchange. She is the Assistant Editor of the Asia-Pacific Journal of Risk and Insurance and the former Assistant Editor of the Journal of Risk Finance.

For more information, contact Dr. Zaneta Chapman, Research Symposium Coordinator, at with any questions.

About Arcadia University: Arcadia University is a top-ranked private university in metropolitan Philadelphia and a national leader in study abroad and international education. The 2011 Open Doors report ranks Arcadia University a top leader in the nation in undergraduate study abroad. U.S. News & World Report ranks Arcadia University among the top regional universities in the North and as one of the top study abroad programs. U.S. News also ranks Arcadia’s Physical Therapy program among the top 15 in the nation. Arcadia University promises a distinctively global, integrative and personal learning experience that prepares students to contribute and prosper in a diverse and dynamic world. (