University Communications has made the website marketing priority #1 this year. Aligning with the University’s Strategic Plan, goals, and mission, we will be developing a web presence that is relevant and fresh to our target audiences, which offers an engaging and responsive user experience. UComm is pleased to partner with the creative team of Spark451, a marketing firm that specializes in higher-education solutions.
Community involvement and responsiveness is key to the success of this project. Your opinion counts, your time is appreciated, your ideas are invaluable - so please contribute. The project divides into four phases: Discover, Definition, Design and Development. As we move through this project it will be very important to have alumni, students, staff, faculty and the community included to build a site that represents the strengths of Arcadia University.
Project Manager: Laura BaldwinChief Marketing and Communications Officer 215-572-2970 | 215-847-9403 (cell)
Arcadia Team Leaders
Branding Team Leader: Responsible for University identity, logos, photography, style guide management, ensure aligns with brand and meets audience needs.
Content Team Leader: Sue Gettlin
Responsible for content strategy evolution, approval chain process, migrating content.
Technical Team Leader: Eric McCloy
Responsible for technical oversight, functionality, site migration, server management, hosting, CMS development.
Meet our partner in the Website Redesign Project. Shown below: Jason Lein, Spark451's Art Director.
450 S. Easton Road
Glenside, PA 19038