What We Do
The Marketing team collaborates with academic and external units to implement campaigns that:
- Are informed by quality market research
- Align with and amplify University-wide initiatives
- Adhere to brand standards
- Operate within budget parameters
- Are evaluated for return on investment
The Marketing team works collaboratively across the University to:
- Provide expertise and project planning for marketing initiatives
- Evaluate and process requests for advertising and sponsorship
- Establish and uphold University branding and messaging guidelines in coordination with the University Relations department
- Assess marketing initiatives and provide strategic recommendations to University leadership
Arcadia University maintains an active presence on multiple platforms, sharing news, photos, videos, stories, and emergency communications with its community, current and prospective students, alumni, faculty, staff, parents, and media. The Marketing team manages and oversees Arcadia’s presence on various social platforms including:
