Arcadia University’s The College of Global Studies contributed information to a national Instagram survey on higher education social media marketing. The Survey of Use of Instagram in Higher Education Marketing was published by Primary Research Group, Inc. and released earlier this month.

The survey examined strategies of 39 colleges from across the country on the use of Instagram for marketing. It looked at how much time colleges spent using the program and how results were evaluated. Additionally, it looked at what content was shared on Instagram versus other social media platforms.