Colleen Daley is the Director of Enrollment Marketing & Analytics at Arcadia University. As part of the Enrollment Management & Marketing team, she leads efforts to develop and implement marketing strategies that support student recruitment and enrollment goals. She works closely with University Relations to align messaging, branding, and outreach strategies across digital and traditional platforms.

Colleen is particularly interested in the intersection of marketing and analytics, using insights to refine messaging and optimize outreach efforts. She enjoys collaborating with colleagues across departments to enhance the prospective student experience and support the University’s enrollment goals.