The bachelor’s degree in Communication offers concentrations in Multimedia Publishing, Screen Media, Public Relations, and Individualized Study.
What to Expect
- Three-year accelerated degree option
- Opportunities for specialization in Public Relations, Multimedia Publishing or Screen Media
- Professional internships—here or abroad
- Preparation for careers in business, news and magazine writing, editing, technical writing, creative writing, video production and visual communication
- Student-run online magazine, radio station, and TV channels
- Opportunities to study abroad at some of the top universities around the world
Communication Concentrations
Public Relations
The concentration in Public Relations focuses on careers in business communication, new media marketing, multimedia/web design, and public relations. Courses in organizational communication, public relations, crisis communication and multimedia for the web provide practical training for successful careers. Supported by professional faculty with strong experience and insights from the field, this concentration offers opportunities for entrepreneurial as well corporate careers.
Multimedia Publishing
Learn how to write for broadcast media, film, and emerging forms of writing for the web. This concentration prepares you for careers in the fast-changing world of journalism. Working professionals teach our writing courses, bringing a wealth of experience to students and the classroom. Multiple study abroad options offer opportunities for studying international journalism and multimedia writing.
Screen Media
Supported by a digital post-production facility that provides wide and open access and taught by reputed and experienced faculty, the Screen Media concentration prepares you for a broad range of careers. In addition to video production courses, the concentration also includes coursework in film studies and writing to provide diverse training for the field. Producing creative projects and training in web design augment the Screen Media concentration’s already strong preparation for careers in the film, television, radio, and new media industries, with the groundwork for innovative entrepreneurial ventures. Multiple study abroad options and our Global Media program offer opportunities for studying film production, cinema studies, entertainment industries and electronic media production.
Individualized Concentration
An Individualized Concentration develops a special combination of interdisciplinary courses to meet specific interests of individual students. Approval by the academic adviser is required.
BA in Media and Communication Accelerated Degree Requirements
Each student’s program is individualized based on numerous factors including AP, IB or dual enrollment credits earned during high school. Accelerated degree students work closely with two academic advisors to produce a program of study that fits their needs and interests.
Please note that this course sequence is an example only:
Course Sequence Example
The First Year
Fall Semester (16 credits)
- CM101 Introduction to Media Studies
- CM110 Speech Communications
- CM150 Introduction to Film (video)
- BA101 International Business (corporate)
- MA145 Quantitative Models for Decision Making (Finite Math) (corporate)
- EN101 Thought & Expression I
- Global Connections Experience and Reflection
Spring Semester (20 credits)
- CM213 Writing & Communications
- CM275 Video Production I (video)
- EN199 Interpreting Literature
- EN 200-level writing course (print)
- BA201 Financial Accounting (corporate)
- PL165 Occupational Ethics (corporate)
- Modern Language
- Cultural Legacies
Summer (8 credits)
Service Learning Experience (ex: any experience that involves the work of the media in dealing with people in real-life situations)
Second Year
Fall Semester (20 credits)
- CM250 Visual Cultures
- CM268 Visual Media & The Web
- CM235 Organizational Cultures (corporate)
- CM362 Creative Video (corporate)
- EN200 Journalism Practicum (print)
- BA202 Managerial Accounting (corporate)
- EC210 Principles of Macroeconomics (corporate)
- University Seminar
- Writing
- Natural and Physical World
Spring Semester (20 credits)
- CM325 Media Studies
- CM317 Public Relations and Writing (corporate)
- CM350 Video Production II (video)
- EN318 Journalism II (print)
- English 300-level literature course (print)
- EC211 Principles of Microeconomics (corporate)
- BA/EC 300-level elective (corporate)
- Global Connections Experience and Reflection
- Creative Expressions
Summer (8 credits)
Internship (ex: internship in any media organization in the Greater Philadelphia area)
Third Year
Fall Semester (16 credits)
- CM460 Senior Seminar I
- CM359 Short Film (video)
- CM319 Writing for Radio and Television (print, video)
- Visual Literacy
- Cultural Legacies
Spring Semester (16 credits)
- CM490 Senior Sem Video
- 300-level English writing course
- Minor in English (print)
- Minor in Cinema Studies (video)
- Minor in International Film (video)
- Minor in Minor in Business Administration/Economics (corporate)
