Media and Communication Major

Required for Screen Media Concentration

Develop analytical skills required for engagement with the medium, the course covers various styles of film, from the United States and around the world. Through a sustained exposure to the diversity and complexity of the art form, you will develop your own critical approaches to film viewing and analysis. Readings in film studies and forms of writing in film are included. Emphasis is on writing exercises, group symposia and classroom participation.

Required Course

Explore shifting and emerging forms of writing and publishing on the Internet. In addition to reading and analyzing existing Internet media, you will practice pitching and producing non-fiction stories (journalistic, literary, critical or documentary) in multiple media forms (multimedia feature story, audio package, photo gallery, infographics, video segment) as individuals and as small teams. The course culminates in the collaborative production of a multimedia publication.

Required for Screen Media Concentration

Gain an understanding of the relationships between concepts/theories of culture and identity to independent production. Develop your own projects in narrative, dramatic, experimental, and documentary or other formats of video production. The course develops particular emphasis on understanding of space, time, and construction of narrative elements and centrality of form to this visual medium. Students work in individual and group projects. In this challenging course, you will explore relationships between personal and the political and formal and conceptual worlds in race, gender, and sexuality.

Elective Course

Explore new and emerging digital technologies and mediums influencing business, marketing, public relations, advertising practices, and research. Learn the strategies and analytical skills necessary to create, evaluate, and execute innovative and effective social media and mobile campaigns. Develop tactical approaches to social media critical to creating strong brands and engaging communities and skills essential to those seeking a career in digital marketing.

Required Course

Work in a supervised professional setting for a minimum of eight hours per week, including seminar meetings with other interns to discuss the work experience as it relates to theories of communication.